Christopher Doyle & Co.

Formswell
Brand Identity

Formswell is an Australian design and innovation company. We worked with the team to develop a visual identity that would complement their creative process, which encompasses full product development from research and ideation through to prototyping, engineering and production.

It was also crucial that the identity be scaleable, needing to work on marketing material as well as serve as a clear brand identifier on products, plans and models. The result is a simple, fluid mark that references both the F and S from the brand name as well as the creation of new and unique forms that are both beautiful and functional.

Formswell
Brand Identity

Formswell is an Australian design and innovation company. We worked with the team to develop a visual identity that would complement their creative process, which encompasses full product development from research and ideation through to prototyping, engineering and production.

It was also crucial that the identity be scaleable, needing to work on marketing material as well as serve as a clear brand identifier on products, plans and models. The result is a simple, fluid mark that references both the F and S from the brand name as well as the creation of new and unique forms that are both beautiful and functional.