Christopher Doyle & Co.

Nimble
Brand Identity

Nimble is a Sydney based women’s activewear brand. Australian owned and designed, Nimble was launched in 2013 and has since grown to be stocked in leading retail and online activewear stores.

To coincide with the opening of their first retail space in Bondi we were engaged by the team to update Nimble’s visual identity. The original system, based around a simple, moving grid system and customised typeface, has been updated with new typography, colour palettes and image styles to reflect the brand's transition into luxe activewear.

The identity allows for variation and movement across applications including apparel, tags and labelling, stationery and digital executions, resulting in a (literally) nimble identity.

nimbleactivewear.com

Nimble
Brand Identity

Nimble is a Sydney based women’s activewear brand. Australian owned and designed, Nimble was launched in 2013 and has since grown to be stocked in leading retail and online activewear stores.

To coincide with the opening of their first retail space in Bondi we were engaged by the team to update Nimble’s visual identity. The original system, based around a simple, moving grid system and customised typeface, has been updated with new typography, colour palettes and image styles to reflect the brand's transition into luxe activewear.

The identity allows for variation and movement across applications including apparel, tags and labelling, stationery and digital executions, resulting in a (literally) nimble identity.

nimbleactivewear.com