Christopher Doyle & Co.

Versed
Brand Identity & Digital Design

Combining 35 years’ experience, Stephen Boulos and George Elias joined forces in 2016 to create construction and development company, Versed.

Versed offer full-service residential, commercial and interior project management with precision and expertise. Stephen and George approached us with a brief to stand apart from traditional yellow-and-black construction brands, and develop a considered identity that represented their offer, experience and industry leadership.

The logomark references the silhouettes and shapes of the built environment, and the letterforms found within the company name, inviting the viewer to play a part in finishing the construction of the shape. The logotype is inspired by stencil typefaces commonly found on construction sites, but is elevated to feel refined and crafted.

The outcome is an unexpected and sophisticated identity that lives online and in print, presenting the company as industrious, refined and professional.

versedprojects.com.au

Site development by Jarrad Foster.

Versed
Brand Identity & Digital Design

Combining 35 years’ experience, Stephen Boulos and George Elias joined forces in 2016 to create construction and development company, Versed.

Versed offer full-service residential, commercial and interior project management with precision and expertise. Stephen and George approached us with a brief to stand apart from traditional yellow-and-black construction brands, and develop a considered identity that represented their offer, experience and industry leadership.

The logomark references the silhouettes and shapes of the built environment, and the letterforms found within the company name, inviting the viewer to play a part in finishing the construction of the shape. The logotype is inspired by stencil typefaces commonly found on construction sites, but is elevated to feel refined and crafted.

The outcome is an unexpected and sophisticated identity that lives online and in print, presenting the company as industrious, refined and professional.

versedprojects.com.au

Site development by Jarrad Foster.