Christopher Doyle & Co.

Wesley College
Brand Identity

Wesley College is an on-campus residential college at the University of Sydney. Soon to enter its centenary year, the College houses 275 students from rural, regional, and interstate areas of Australia and beyond. We were engaged to conduct an audit of the current identity and identify opportunities to unify their presence across print and digital mediums.

Together with illustrator and typographer Dave Foster, we worked to recreate the iconic college crest. Being mindful of the crest’s visual heritage and symbolism, we focussed on crafting a modern, scalable version that ensured legibility and standout in all formats. To complement the crest we developed type, image and visual systems that reference the school’s open and welcoming culture and update their rich history for a modern era.

The culmination of this work is a comprehensive image library and set of brand guidelines that provide a platform for the College to produce effective communication across all mediums within a consistent visual framework.

wesleycollege-usyd.edu.au

Crest illustration by Dave Foster.
Site design and development by Frank Digital. 
Photography by James Green.

Wesley College
Brand Identity

Wesley College is an on-campus residential college at the University of Sydney. Soon to enter its centenary year, the College houses 275 students from rural, regional, and interstate areas of Australia and beyond. We were engaged to conduct an audit of the current identity and identify opportunities to unify their presence across print and digital mediums.

Together with illustrator and typographer Dave Foster, we worked to recreate the iconic college crest. Being mindful of the crest’s visual heritage and symbolism, we focussed on crafting a modern, scalable version that ensured legibility and standout in all formats. To complement the crest we developed type, image and visual systems that reference the school’s open and welcoming culture and update their rich history for a modern era.

The culmination of this work is a comprehensive image library and set of brand guidelines that provide a platform for the College to produce effective communication across all mediums within a consistent visual framework.

wesleycollege-usyd.edu.au

Crest illustration by Dave Foster.
Site design and development by Frank Digital. 
Photography by James Green.