Australian Design Radio
- Australian Design Radio
- Brand Identity
What we delivered
- Brand Identity
- Digital Design
- Motion Design & Direction
SITE DESIGN & DEVELOPMENT
- Mentally Friendly
Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design.
Eighteen months and over thirty episodes after launching, the ADR team decided a complete overhaul of their brand was in order. We were engaged to develop a richer digital experience, as well as a new visual identity that would have greater impact across social media and promotional collateral.
Referencing the visual language of equalisers and Australia’s country shape we developed a living, sound responsive identity based around a bold, simple logo mark. In its resting ‘off-air’ state the mark consists of nine EQ bars, aligned in sets of three, to reveal the letters ADR. Whenever and wherever an episode is ‘on-air’ the mark then responds in real-time to the rhythm and frequency of the conversation being had. Snapshots of these ‘on-air’ states were then captured to be used across print and digital applications.
The result is a living, breathing identity that constantly shifts in shape, form and volume based on the conversations that drive it.
“We worked with the team at Christopher Doyle and Co. on the branding and identity for Australian Design Radio. Throughout the entire experience, we knew we were in safe hands. Our journey started with an idea to refresh our logo and expand our brand a little. What we built together through workshops and strategy sessions was so much more than we could have imagined. Not only did we find our new identity and brand but our tone of voice, energy and even how we moved in motion and animation. We loved our experience working with the team and our brand continues to benefit from their expertise and considered approach.” Flyn Tracy Founder