Christopher Doyle & Co.



Brand Identity & Digital Design

Become is a Sydney based architecture studio focused on interiors, urbanism, master planning and the efficient and technical delivery of commercial and residential projects throughout Australia. In 2016 we were engaged to position, name and brand the studio.

Working closely with the partners we developed a name and verbal identity that speaks to the studio’s core idea of transformation. Based on this idea we then created a dynamic, animated logo mark, complemented by modern, minimal typography and a vibrant, unexpected colour palette.

The outcome is an identity executed across print collateral, documentation and signage. As well as a custom-built responsive website designed and developed to allow the team to share case studies, project updates and team profiles.