Christopher Doyle & Co.

Bell Shakespeare

Client

  • Bell Shakespeare

Project

  • Brand Identity & Art Direction

What we delivered

    • Art Direction
    • Brand Identity
    • Campaign Design & Direction
    • Print

Photographer

  • Pierre Toussaint

Founded in 1990 by Artistic Director, John Bell, Bell Shakespeare began with one goal – to take the works of Shakespeare and classic texts to Australians from all walks of life, in every corner of Australia. 25 years later, ahead of Peter Evans’ first year as sole Artistic Director, we were engaged to review, define and relaunch Bell Shakespeare’s brand identity. 

This process included evolving all elements of the company’s visual identity including logos, typography, colour palettes, imagery and visual systems. The outcome of this work is a clearly defined identity built on bold, distinct typography, striking imagery and a playful, flexible visual system.

Our relationship with Bell Shakespeare has grown to see us managing the company’s entire design output. This includes producing, art directing and designing campaigns across print, outdoor and digital for main-stage productions, as well as creating internal and external facing materials for the company’s philanthropy, education and corporate partnership channels.

“Christopher Doyle & Co. has been in partnership with our company for more than eight years and is an integral part of the Bell Shakespeare creative team. They are responsible for conceiving, creating and implementing all branded content and discrete projects. Their responsibilities range from concept, styling, photography direction and design of Bell Shakespeare’s Seasonal Campaigns, through to business and operational collateral creation aligning with the company’s brand and values. Christopher Doyle & Co. have the implicit trust of the executive team at Bell Shakespeare and deliver all activity with attention to detail, creative vision, excellent project management, friendly people skills and an awareness of budget and outcomes.” Gill Perkins Executive Director