Christopher Doyle & Co.

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Made For.

Brand Identity & Digital Design

Made For is a progressive full-service design, architectural, interiors and project management studio based in Melbourne, Australia. They deliver beautiful spaces using a unique and transparent business model.

We were engaged by director Mitchell Jones to develop a new name, visual identity and verbal positioning for the studio. The new name gives Made For a platform to present their ethos: who their spaces are made for and the purpose they are made for. The visual identity centers around a dynamic and flexible verbal system that lives across marketing collateral as well as client documentation.

The outcome is a bold and expressive identity that allows Made For to present a unique and tailored approach to telling their story.