Christopher Doyle & Co.


Mind Work

Brand Identity

Mind Work is a collaborative therapy practice in New York, run by Carolyn Ehrlich. We were engaged by Carolyn to rebrand the practice as well as design and build a new website that positioned Mind Work as a professional yet accessible therapy service.

To help potential patients and users navigate their way through the practice’s offer, and Carolyn’s areas of expertise, we developed a set of playful, customised word marks based around a core set of emotional ‘mind’ states. This visual language was also incorporated into a logo mark and print collateral. The results are a clever, welcoming and refreshing take on what is traditionally a serious and clinical experience for patients.