Christopher Doyle & Co.


Never Sit Still

Brand Identity & Digital Design

Having worked for several years in leading brand agencies, motion designer Mike Tosetto decided to start his own company in 2016. We were engaged to name and brand the company as well as design and develop print collateral and the company website.

Contagious energy and a restless desire to constantly progress in both craft and knowledge were the foundations that informed the company name and verbal identity. Based around these traits we developed a flexible, animated word mark that is in constant motion, inviting the viewer’s eye to move around each execution to construct the identity. The system was applied to stationery, posters and site design and development.