Campaign Design & Direction
Shillington is a design school with campuses in New York, London, Manchester, Sydney, Melbourne and Brisbane. We were engaged by the team to create a global campaign that could live across multiple channels to drive new enrolments.
Centered around the idea of creative career change, we developed an accessible and unique tone of voice that would inspire and engage new audiences while communicating the exciting potential of a career in design. Avoiding the cliches of design and education advertising, we developed striking, contrasting palettes and a bold, animated typography system.
The campaign was executed across digital and social channels, as well as outdoor media in New York, London and Sydney.