Christopher Doyle & Co.

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Special T

Brand Identity

Special T is a print communications company based in Sydney, Australia. Combining knowledge, craftsmanship and 35 years’ experience, they deliver beautiful print material with exceptional customer service. In 2017, director Corey London engaged us to update their identity to truly reflect their passion for print.

Using the most common and familiar shape found in Australian print — an A-size sheet of paper — and just two folds, an uppercase T logomark is created. The visual identity also includes a vivid colour palette, a suite of custom icons and a distinct tone of voice, all applied across a diverse suite of promotional material, corporate collateral and packaging.