Spotify 2018 Wrapped
Campaign Design & Direction
Spotify’s annual celebration and catalogue of the year-that-was, 2018 Wrapped, launched in December 2018. Alongside a tailored, immersive website that presents users with a personalised summary of their year in music, Spotify ran a global campaign to celebrate all things music and culture.
We worked with Spotify’s global creative strategy and the 2018 Wrapped visual toolkit to research, write and execute the campaign for Australian and New Zealand markets. The campaign focused on celebrating local and global artists while providing cultural commentary and unexpected observations on the ways Spotify users interact with the world through music.
Incorporating energetic motion and sound design, bold colour palettes and Spotify’s unmistakable tone of voice the campaign was executed nationally across outdoor, digital and social media channels. The result is a data-driven celebration of everyone and everything that made 2018 the year that it was.