Christopher Doyle & Co.



Campaign Design & Direction

We were engaged by Spotify to write, design and execute a national campaign that would both promote Spotify’s $5.99 Premium for Students offer and welcome University students back for a new year of study.

The result is a verbally led campaign that’s a mixture of striking imagery and data insights highlighting the universal truths of student life: bargain hunting, all-nighters, student debt, and the polarising pickle debate. 

The campaign was executed across digital advertising, targeted social media, outdoor and on-campus.