Christopher Doyle & Co.



Campaign Design & Direction

Following the huge success of last years’ U.S. based work (developed by W+K New York), we were engaged by Spotify to create a localised campaign targeted at Australian and New Zealand audiences, with a focus on millennials. Verbally led and driven by publicly available playlist data, the campaign centres around users’ playlist names, celebrating the weird, the wonderful, and the wtf.

Comprising over 250 pieces of artwork the campaign was executed in Australia and New Zealand across outdoor media, cinema advertising, social media, and digital advertising.

Widespread media pickup and organic social sharing led to it being the most successful Australia and New Zealand campaign to date.