Christopher Doyle & Co.

The Institute of Many


  • The Institute of Many


  • Brand Identity

What we delivered

    • Brand Identity
    • Campaign Design & Direction
    • Copywriting

The Institute of Many (TIM) is an advocacy platform, grassroots movement and peer support service for People Living with HIV. Since TIM’s conception in 2013, they have quickly grown to be the largest grassroots movement in the Australian HIV response. Their advocacy and activism has played a large role in changing the way Australia talks about HIV, and the way People Living with HIV feel about themselves.

In 2018, we worked with founder Nic Holas on TIM’s first rebrand since the group was founded. With a powerful history of advocacy and protest, language has always been an intrinsic part of the HIV response. To help deliver The Institute of Many’s witty yet vital messaging, we developed the TIM trademark. This simple device means TIM can visually own their language and message while reinforcing the role they play in the HIV response.

The result is an energetic, verbally-led brand that acknowledges the history of HIV activism, while promoting a positive and energetic vision for the future. The new identity gives TIM a platform for their message to be seen and heard.

”At The Institute of Many, our challenge is bringing the conversation forward whilst never forgetting, or leaving behind, the history of AIDS and the impact it has had on multiple generations. That’s why it was so incredible when CD&Co captured not only who we are and the work we do, but also gave a considered, stylish nod to that history. Thanks to CD&Co’s excellent work, TIM’s internationally-recognised impact finally felt like it was properly reflected in our identity for the first time. We felt seen.” Nic Holas Co-founder