Christopher Doyle & Co.



Brand Identity & Digital Design

After fifteen years in construction and development, George Elias launched Versed.

Versed offer full-service residential, commercial and interior project management with precision and expertise. George approached us with a brief to stand apart from traditional yellow-and-black construction brands, and develop a considered identity that represented Versed’s offer, experience and industry leadership.

The logomark references the silhouettes and shapes of the built environment, and the letterforms found within the company name, inviting the viewer to play a part in finishing the construction of the shape. The logotype is inspired by stencil typefaces commonly found on construction sites, but is elevated to feel refined and crafted.

The outcome is an unexpected and sophisticated identity that lives online and in print, presenting the company as industrious, refined and professional.