We want to create work that communicates. Work that is appropriate. Work that is considered, accessible and unique. Work that helps make things simpler and smarter. We want to make products and brands more useful, more beautiful, and more fun. We want to think before we act. We want to work with people, not for people. We want to be part of change.

We don’t have any charts or diagrams that explain our creative process (sorry). It adapts and evolves depending on the needs of every client and project. And we don’t have clever names for the stages of each project. But we do have curiosity. We believe that to truly solve a problem you need to talk about it. You need to look at it from every angle. You need to discuss and debate it. You need to pull it apart, then put it back together again. And we believe in doing all of these things together. Conversation, consideration, and collaboration. That’s our process.
Brand Strategy
Brand Positioning
Naming
Brand Identity
Copywriting
Verbal Identity
Editorial Design
Art Direction
Digital Design
Motion Design
Social Content
Campaigns
Guidelines
Sleep well
Call home enough
Keep receipts
Run in the rain
Dream much
Repeat ourselves
Take many long walks
Enjoy flying
Fall gracefully
Cope well in the dark
Split bills
Wear less than SPF50
Free pitch
Jump queues
Stretch before exercising
Believe in ghosts
Want sparkling, still is fine
Run in public
Visit galleries enough
Smoke
Stretch after exercising
Dance much
Do shots
Eat enough greens
Take sugar
Suffer fools
Want fries with that
Get legroom
Like peas
Repeat ourselves
Count steps
Count our chickens
Even own chickens
Step on cracks
Hard boil eggs
Move quickly, break things
Sprint
Bake
Knit
Settle
Steal
Since 2016, Spotify Australia and New Zealand have engaged the talented, award-winning agency Christopher Doyle & Co. in Sydney to help us craft our ever-evolving, nuanced, super local, and culturally relevant brand campaigns, to the always astute Australian and New Zealand audience. Their unique, clever and super-efficient articulation of our often complex briefs has allowed us to create courageous, compelling, and engaging creative work perfectly that encapsulates the Spotify brand. Their sense of tone, timing, and an endless appetite for collaboration is a perfect match for our brand ethos and approach, proving time and again why they’re one of our favourite creative partners.
Serena Leith
Head of Marketing AU & NZ, Spotify
From day one of our partnership, Christopher Doyle & Co. became an extension of our small team, blending their expertise with our vision in a deeply integrated way. Their guidance went beyond the professional; they offered mentorship that helped shape the soul of TSU LANGE YOR. The collaboration felt natural, and ideas flowed easily between us. Concepts we considered deeply personal were quickly understood by Chris and the team. Their contributions stem from a signature approach: thoughtful research, deep thinking, and a considered understanding of their clients. We feel incredibly fortunate to have found collaborators who share our values and ambition.
Steele Mellet
Managing Director, Tsu Lange Yor
Christopher Doyle & Co. has partnered with Bell Shakespeare for more than ten years. They bring a deep understanding of our values, vision and ethos, built through strong relationships with key members of our marketing and artistic teams. There is mutual respect in everything we do. They have the trust of our executive team and deliver all work with attention to detail, budget and outcomes. We are proud of our brand, which attracts attention and admiration across the business. Working with CD&Co. is a joy, both professionally and creatively. If you have the opportunity to partner with them, I highly recommend taking it.
Debra Reinecke
Head of Marketing and Development, Bell Shakespeare
Working with Christopher Doyle & Co. was an absolute joy. We needed to reposition and update our brand identity, and wanted a partner who would challenge us, uncover a differentiating story, and create a bold, distinctive visual and verbal identity. Chris and his team delivered. The work is exceptional, and they were sharp, collaborative and fun throughout. They pushed us beyond our comfort zone to a place far stronger than we thought possible. We’re rapt with both the outcome and the process—a genuinely rewarding experience and a top-shelf result. Five stars, highly recommended without hesitation.
Adam Morris
Chief Design Officer, Today
I have had the pleasure of working with Christopher Doyle & Co. on three rebrand projects. Each required workshops, ideation, design and delivery of a complete brand platform, including visual devices, a type system and tone of voice. The team’s depth of understanding of the business and its people is exceptional, and the execution combines best-in-class artistry with industry-leading professionalism. On the Dropshipzone project, they went above and beyond, delivering a brand that deserves to be recognised as a tech icon. When it comes to brand work, I wouldn’t trust anyone else.
John Barkle
General Manager Dropshipzone

Creative Director
Christopher Doyle is an internationally recognised designer with over 20 years experience. He has worked at some of Australia’s leading brand and design agencies. His work has won numerous local and international awards, been used globally as the basis for educational material, and appeared in feature articles for Desktop Magazine, Creative Review and Grafik Magazine.
In 2009 Doyle was named one of Indesign’s Top Ten Faces and Forces of Design. In 2011 his work was selected to be part of Graphic Design: Now in Production, an exhibition co-organised by the Walker Art Center in Minneapolis and the Cooper Hewitt, Smithsonian Design Museum in New York City. He has given talks for Brand New (New York City), Creative Mornings (Sydney), Sex, Drugs & Helvetica (Melbourne), Semi Permanent (Sydney), Kyoorius (India), the Australian Graphic Design Association (AGDA), and has lectured at colleges and universities throughout Australia. He has been featured on The Australian Design Radio Podcast and made written contributions to Desktop Magazine, Design Assembly, Australian Creative and Process Journal and has served as a judge at D&AD, AGDA and AWARD.
Doyle also once found a piece of Nutri-Grain breakfast cereal that looked like E.T. and sold it on eBay for a thousand dollars. True story.

Designer
As a designer, Emma is passionate about crafting impactful visuals and purposeful concepts that prompt thought, feeling and change.
Emma graduated in Visual Communication from UTS in 2021, where her work in identity and motion design was acknowledged with a Wood Pencil D&AD Award. She also garnered recognition from NZ Best and AGDA shortly after graduating.
Throughout her time at Christopher Doyle & Co., she has developed a diverse and generous skillset that touches all aspects of the studio’s output. She has contributed significantly to projects across strategy, brand identity, motion, campaigns and digital design for a broad range of clients including TikTok, Spotify, Bell Shakespeare, and Vinnies.
In 2024, Emma was awarded Emerging Designer of the Year by the Australian Graphic Design Association (AGDA). She has also lectured at UTS and TAFE Design Centre Enmore.
We are not currently hiring or offering internships. When we are, it will be on our socials. We run regular free folio review and mentoring sessions for designers of all stages via our Open Book program. New sessions are announced via our socials.
We are always interested in hearing from new designers, creatives, and collaborators. Folios and CVs should be sent via email only. No packages, please.