AirOxy – Christopher Doyle & Co.

AirOxy is a streamlined ecommerce solutions product that transforms the way retailers operate. Harnessing big data from Australia’s leading ecommerce marketplaces they offer Automated Product Insights that help optimise ecommerce strategies and maximise profitability.

Deliverables

Brand identity
Motion
Collateral

Logotype refinement

Dave Foster

At the centre of the identity is a modern, minimal logomark that merges the letters A and O. This is accompanied by a bold, customised logotype. A framing device, informed by the shapes and forms of the logomark, is used to house image and video content. This device forms part of a flexible, modular system that adjusts to present messaging.

A set of skyscape images references themes of clarity, air, oxygen, and the possibilities of blue sky thinking. These elements are paired with a minimal yet vivid palette and clean, simple typography to present a refined, clarity-focused brand identity.

Testimonial

I have had the pleasure of working with Christopher Doyle & Co. on three rebrand projects. All three projects required Christopher and his team to workshop, ideate, design, and deliver a full brand platform with new brand elements, visual devices, typeface system, and tone of voice. The level of detail that the team goes into to understand the nature of the business and the people who work in and with it is truly exceptional, and the final execution could best be described as a combination of best-in-class artistry and industry-leading professionalism. For the AirOxy project, Christopher and his team really went above and beyond delivering a brand that deserves to be famous as a tech icon. When it comes to brand work I wouldn't trust anyone else.

John Barkle
General Manager, AirOxy