Since opening their doors in 1999 Machine has grown to become one of Australia’s oldest and most respected screenprinting companies. Their offer spans screenprinting, embroidery, digital transfers, and a diverse range of custom brand apparel products.
What we delivered
- brand identity
- motion design
- copywriting
- collateral
- merchandise
- animation
Ahead of the company’s 25th year, we were engaged by Machine to reposition the brand, redesign their identity, and define their tone of voice.
Following a series of workshops and brand audits, we developed a comprehensive visual identity informed by the visual and verbal cues found within care label design systems. Centred around a bold, mechanical logomark and supported by service offer iconography, the system serves as a flexible container for messaging across print and motion applications.
A proud and highly knowledgeable tone of voice provides a verbal platform that celebrates the company’s rich history alongside its sophisticated technical ability, investment in communities, and passion for print.
Paired with a vibrant palette and modern, technical typography, the result is a bold and dynamic identity born from a commitment to craft and a passion for printed apparel.
