Following a series of workshops and brand audits, we developed a comprehensive visual identity informed by the visual and verbal cues found within care label design systems. Centred around a bold, mechanical logomark and supported by service offer iconography, the system serves as a flexible container for messaging across print and motion applications.

A proud and highly knowledgeable tone of voice provides a verbal platform that celebrates the company’s rich history alongside its sophisticated technical ability, investment in communities, and passion for print.

Paired with a vibrant palette and modern, technical typography, the result is a bold and dynamic identity born from a commitment to craft and a passion for printed apparel.