Mecca Coffee – Christopher Doyle & Co.

Mecca Coffee is one of Sydney’s leading specialty coffee roasters, importers, and retailers. Since 2005, they’ve built a best in class reputation for ethically sourced coffee, transparency at origin, and an uncompromising commitment to quality.

Deliverables

Brand identity
Illustration
Packaging
Merchandise
Art direction
Collateral

Logotype refinement

Dave Foster

Photography

Alana Dimou

Ahead of Mecca Coffee’s 20th anniversary, we were engaged to evolve their brand identity across packaging, merchandising and collateral systems.

A bold, custom logotype sits at the centre of the new identity, drawing inspiration from utilitarian typography stamped across imported coffee sacks. This was paired alongside a wide, industrial sans serif and an ornamental slab serif, creating a balanced typographic system that references the precision and care behind Mecca Coffee’s roasting and the stories behind the process.

To support storytelling across each touchpoint, we developed a suite of hand-drawn icons inspired by the people, products and processes behind each cup. Applied across product bags, merchandise and collateral, these icons add a playful and evolving rhythm, along with texture and narrative depth across the brand. The result is an animated, expressive identity that feels considered, tactile and full of character.

Testimonial

It was an absolute pleasure working with CD&Co. From the outset, we knew this rebrand would be a long-term journey, and our priority was to partner with a team that not only brought exceptional creative thinking but who are genuinely great humans to work with. CD&Co. embodied that balance effortlessly - highly creative, deeply thoughtful and completely ego-free. They acted with our best interest at heart, felt like a natural extension of our own team, and approached the process with care and quiet confidence. They understood the brief intuitively and created a collaborative and enjoyable space throughout the rebrand. It was seamless and professional.

Stacy Masiruw
Brand & Marketing, Mecca Coffee