Christopher Doyle & Co.

Deluca Coffee


  • Deluca Coffee


  • Brand Identity

What we delivered

    • Brand Identity
    • Packaging
    • Print


  • Alana Dimou
  • Kevin Oh

Deluca Coffee is a family-run cafe and roastery based in Banksmeadow, Sydney. Deluca roasts and creates their own high-quality coffee, supplying cafes throughout Sydney with specialty blends.

Founder Lucas Georgiou engaged us to refresh all elements of the brand identity and to design a packaging system that can grow with their business.

We created a unique logomark based around the D and L letterforms found within Deluca, that reference the silhouette of a coffee cup on the machine tray, and the barista’s tools. This mark was then abstracted and used to create a series of supporting illustrations that are applied to product bags, collateral and in-store artwork. To coincide with the rebrand, the cafe underwent a full renovation to complement the new identity.

The result is a striking, iconic suite of visuals that effectively express the Deluca brand and a unified, flexible system that supports future growth.

“The team at Christopher Doyle & Co. guided us through the entire rebrand process. Since the rebranding, our new identity has brought invaluable brand recognition to the company. We have tripled in size and became the 2019 ASCA Australian Coffee Roasting Champions. Quite simply the rebrand CD&Co did for Deluca Coffee was the best ROI our company has ever made.” Lucas Georgiou Director