The team at Huch are on a mission to create a collection of architecturally-designed cabins that will provide relaxed luxury in the wilderness, shine a light on the local community, and enhance visitors’ relationship with nature. We were engaged to name and brand the business ahead of construction and launch of the first set of cabins.

What we delivered

  • brand identity
  • copywriting
  • naming
  • print
  • verbal identity

The team’s vision was to design and build cabins that would offer the architectural quality and comfort of a hotel suite, yet leave no trace on their environment. The visual and verbal identities needed to reflect that vision. We developed a name, visual system, and verbal identity that allowed for a bold but minimal and sophisticated presence.

The brand is built around a simple wordmark, embedded with a visual reference to the traditional pitched roof house. This device is also used to present imagery, messaging, and can function as a stand-alone logomark. A rich, nostalgic palette evokes traditional outdoor experiences and warm, inviting language encourages visitors to step away from the everyday, offering them a place to slow down and switch off, and reconnect.

Tone of voice by Cat Wall.