Dedicated to providing the best in customer service, logistics, and technology for wholesalers and retailers, Dropshipzone has quickly grown to become Australia’s leading dropshipping platform. We were engaged to refine the company’s positioning and overhaul all aspects of its brand identity.

What we delivered

  • brand identity
  • copywriting
  • motion
  • collateral
  • campaigns

Following a series of workshops and briefing sessions we set out to capture not only the company’s technical capabilities but also its internal culture – a culture built on collaboration, energy, and action.

Sitting at the heart of the new visual identity is The Supply Chain: a flexible, motion-based system, referencing the always-moving nature of shipping and ecommerce logistics. The system allows the brand to present not only its diverse product offer but also celebrates manufacturers, retailers and company staff. Also integrated into the visual system is a scalable logomark that references postage graphics and iconography. A modern, vivid colour palette is paired with big and bold typography used to present an active, inspiring voice that celebrates entrepreneurship.

The result is a digital-first, flexible and dynamic animated identity system that reintroduces one of Australia’s most loved ecommerce platforms.